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What is Guerrilla Marketing? 40+ Tactics to boost your Brand & Company

WHAT IS GUERRILLA MARKETING?

The concept of Guerrilla marketing came into existence in 1980 by writer Conrad Jay Levinson. The name is very similar to the ancient war technique but has nothing to do with the same, whereas the technique works on the element of surprise.

This marketing technique sets out to create very unconventional campaigns and strategies that catch people’s attention unexpectedly during their day to day routines. After all its creative approach only that help to make this marketing budget-friendly. We have to invite people to participate and not to disturb them.

Marketers really enjoy about Guerrilla marketing is its fairly low-cost nature. The real investment in this marketing is a creative and intellectual one and its implementation. Basically, it’s an investment of time and not the money.

We at Digital Raisers use to work on the same principle being a Digital Marketing agency in Jalandhar. Digital raisers are the first one in Jalandhar to use and implement this technique of marketing. We are using four types of Guerrilla Marketing Techniques as mentioned below.

Event Ambush Guerrilla Marketings

In this concept, we are leveraging the audience of the ongoing event like a concert or a sporting game to promote a product or service in a noticeable way and that too without the knowledge of event sponsors because it should be a surprise for everyone.

Outdoor Marketing

This concept mainly adds something to preexisting urban environments, like putting something removable on a statue or putting temporary artwork on sidewalks and streets which can attract public attention immediately.

Indoor Marketing

This is similar to Outdoor marketing only, only it takes place in indoor locations like railway stations, shops and university campus.

Experimental Guerrilla Marketing

Experimental Guerrilla Marketing includes all the above marketing techniques but required to be executed in such a way that the public should interact with the brand.

40+ Creative Guerrilla Marketing Tactics to Boost your Brand, Company, or Cause

1.Buckle Up!

BuckleUp

2. Amnesty International

Amnesty-International

3. Boardwalk Empire

Boardwalk-Empire

4. Casino Airport

Casino-Airport

5.Colgate

Colgate

6.Coop’s Paint

Coop’s-Paint

7.Copenhagen Zoo

Copenhagen-Zoo

8.Dental Implant Insurance

Dental-Implant-Insurance

9. Duracell Batteries

Duracell-Batteries

10. FedEx

FedEx

11. Folgers Coffee

Folgers-Coffee

12. Game of Thrones

Game-of-Thrones

13. Gold's Gym

Golds-Gym

14. Hot Wheels

Hot-Wheels

15. Hot Wheels

Hotwheels

16. House Insurance

House-Insurance

17. Hung

Hung

18. Kill Bill

Kill-Bill

19. King Kong

King-Kong

20. Kit Kat

Kit-Kat

21. Landmine awareness

Landmine-awareness

22. Lipton Tea

Lipton-Tea

23. Maker’s Mark

Maker’s-Mark

24. MC Donalds Fries

mcdonalds-fries

25. McHumor…

McHumor

26. Mirror, Mirror on the Wall…

Mirror-Mirror-on-the-Wall

27. Mondo Pasta

Mondo-Pasta

28. Mr Clean

Mr-Clean

29. National Geographic

National-Geographic

30. Nikon Cameras

Nikon-cameras

31. Nivea

Nivea

32. Peugeot 308

Peugeot

33. Pond’s Pore Cleaning Cream

Pond’s

34. Shumesko

Shumesko

35. Simpsons The Movie

Simpsons

36. Sopranos

Sopranos

37. Spiderman 2

Spiderman-2

38. Superglue

Superglue

39. Superman

Superman

40. The North Face

The-North-Face

44. Volkswagen

Volkswagen

43. Unicef

Unicef

42. Tyskie Beer

41. Think Green!

Think-Green

45. Weight Watchers

Weight-Watchers

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