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Digital Marketing in Ludhiana

Learn Digital Marketing from Industry Experts in Ludhiana. 90% Practical Course.
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Custom Course

Our course is designed as per your needs. You learn here as per your interest, You choose your niche, Which makes you more creative.
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Only Award Winning Company

We are the first and only Institute in Punjab, Awarded as " Best Digital Marketing Company in Punjab, the Year 2020.
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Agency Based Live Training

You will learn here as you are working in a company on live projects. It is a practical course, where we all work as a Team Members.

With Digital Raisers, you can reach your high note

Globally, digital marketing is one of the top-paying careers. It’s also one of the most in-demand skills right now. Digital Raisers is the one and only award-winning digital marketing institute. Our education is the best value for money in Ludhiana. With the goal of making India a skilled country, we began teaching digital skills to all the aspiration filled students. Being the best digital marketing course in Ludhiana, Digital Raisers, a pioneer in the digital sector, offers a wide range of digital marketing training. Since its inception, we’ve worked tirelessly to establish ourselves as a global leader in the provision of high-quality information and training. The students can anticipate a mash-up of case studies, digital marketing tools, and the tried-and-true approach of learning through a live website. Hands-on experience with a live website, ad budget, and simulations, as pioneered by Digital Raisers, is the finest method to learn digital marketing. This technique provides real-world problems, encouraging students to apply principles learned in class.

Why learn Digital Marketing with Digital Raisers Academy?

  • Practical training on live projects
  • Learn to make money online
  • Free business classes for everyone
  • Interview training at the end of the course
  • Google certifications
  • Learn how to start your own business online
  • World’s first customer practical course
  • Create and run your Live campaigns

Why go for a digital marketing course?

Despite the fact that digital marketing is in high demand, it has yet to become a common subject for graduate and postgraduate students. As a result, there is a significant shortage of competent specialists who are ready to start working right away. This also implies that if you start working in digital marketing today, you will be in high demand. As the best digital marketing training in Ludhiana, Digital Raisers has developed a solution for you, and its programme is designed to provide you with end-to-end career support, from skill-based training to placement help. From the start, we prepare you to be job-ready. Digital Raisers’ Digital Marketing course in Ludhiana is designed to teach you the fundamentals of SEO, social networking sites, content marketing, internet marketing, article writing, campaign management, and digital marketing, among other things.

What Is Digital Marketing and How Does It Work?

This term may be described as a one-of-a-kind marketing approach used to reach a target audience using digital platforms and the Internet medium. Search analytics provides you with a competitive advantage in Digital Marketing when compared to traditional marketing. Analytics enables businesses to assess the effectiveness of their business plans and offers the necessary data to adapt them to market demands and enhance ROI. Re-discover your creative instinct to create important marketing tactics to promote a product or service connected to any company from any business sector with our Digital Marketing Course in Ludhiana.

In a dynamic and ever-changing sector, digital media marketing is developing at a breakneck pace throughout the world. It’s evident in the industry that customers are changing their habits when it comes to absorbing content across multiple digital platforms and forums. The digital marketer must stay on top of the newest trends in the industry if they want to grasp the shopper’s behavioural patterns. There are now more employment possibilities in the business, and companies are searching for people with digital abilities. As the use of digital media expands, so are expenditures and the demand for digital marketing specialists.

Why pick our versatile Digital marketing course?

Digital Raisers is a Punjab-based Digital Marketing Training Institute that was founded with the goal of spreading digital marketing throughout India. The world of digital marketing is huge and uncharted territory. It’s the most up-to-date, in-demand expertise on the market. As a result, there is an increasing need for a ‘Digital Marketing Course in Ludhiana.’ It’s a talent that may help you advance in your career and opens up a lot of doors. We are widely known as the remarkable platform offering the best digital marketing course in Ludhiana. Check out the below-mentioned reason why you should pick our digital marketing course:

  • This curriculum was developed in collaboration with knowledgeable industry professionals and digital marketing specialists.
  • We provide the best digital marketing strategy that is in line with your company’s objectives
  • Excellent possibilities for work
  • Improve your business and professional talents by gaining a wide range of skills.
  • From the beginning of the project, work as part of a digital marketing team.
  • You’ll become an expert in digital marketing with our in-depth, hands-on training.

A deep insight into our digital marketing course

After consulting with more than 100 digital marketing industry professionals, we’ve developed the Skilled Digital Marketing Program. The curriculum is up-to-date with current industry standards. Students will master digital marketing basics from Basics to Advance level, applicable to the digital marketing business, to achieve these high requirements.

In accordance with current standards in the business, organisations want individuals who are not only competent in digital marketing but also have a sufficient understanding of WordPress Website Designing, Content Writing for Digital Marketing and Designing Creatives for Digital Marketing. To fulfil these requirements, we’ve developed a meticulous Course Program that combines Digital Marketing, Content Writing, Graphic Designing, Soft Skills, and WordPress Website Designing from the Basic to Advanced levels, as well as work on real agency projects. So, if you are aiming to become the same then you can link with the Digital Raisers.

We believe that Digital Marketing is more than simply a training

The digital marketing course offered by Digital Raisers is made up of 22 or more units. You will be able to pick a career route from each subject in our course. Analytics, Facebook advertisements, Instagram ads, and social media management all include retargeting tactics and advertising. There is no denying the fact that content marketing and social media marketing, as well as YouTube SEO and marketing, include non-coding website design, graphic design, and video editing. On our site, you will be able to learn everything. We truly hope to offer you the best guidance that can help you learn every skill with an informed mind. Aiming to join a digital marketing course in Ludhiana? If yes, then what are you waiting for to continue reading the information till the end.

Digital Marketing is now an essential component of every successful marketing strategy. This expertise is essential for anybody involved with any of the following: marketing; sales; advertising; brand management; or media strategy.

  • For the purpose of increasing revenue
  • To increase the number of potential customers
  • Integrate Digital Marketing into Your Marketing Plans
  • To establish a better connection with your digital marketing team (in-house or agency)
  • To keep the internet reputation of the brand intact
  • Put successful plans into action.

An Investment for the bright future

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Make no compromise on the return on the investment you are making for your future professional success. We firmly think that in today’s rapidly changing world, specialised knowledge alone will not be enough to ensure our survival. There are many additional talents you require in today’s competitive market if you want to be more confident and well-equipped.

Digital Marketing is for you if you enjoy technology, statistics, and learning about new tools and channels. This is a profession that is always changing, and some skill sets, such as SEM & SEO methods, content production, creative jobs, and social media management, are already in demand and will continue to be so in the near future. Companies are on the lookout for top-notch employees in order to get the most out of their resources and build a name for themselves. Check out a step-by-step approach to modern digital marketing. Learn digital marketing from the best platform offering a Digital marketing course in Ludhiana– Digital Raisers.

Basic Opportunities after completing Digital Marketing Course

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  • Freelancing: You may make money by working for yourself. If you want to work from home or don’t want to be tied down to a traditional 9-to-5 schedule, you may want to consider being a freelancer. The course will teach you how to find new customers, how to negotiate, and how to get started as a freelance digital marketing professional.
  • Commence your own business: The best way to start your own business is to take this course. After learning how to sell your business and connect with your target audience on the appropriate platforms and tools, you might launch your own venture.
  • Be employed in Digital Marketing: Web Marketing Academy’s Digital Marketing Course is meant to not only turn you into a competent digital marketer but also help you land the job of your dreams. In addition to teaching you about digital marketing, the course also gives you the skills you need to succeed in interviews.

More branches to Digital marketing term

  • Search engine marketing

There is no denying the fact that SEO is beneficial and necessary for websites, but it is a long-term process, which implies you will see benefits after a few weeks or months. Search engine marketing is highly useful for quickly ranking on search engines for any term. It is one of the most widely utilised marketing strategies in the world. Nowadays, everyone utilises Google and its services, such as Google search, YouTube search, and the Google Play store, among others. Using Google Adwords, any business may run advertisements on all of these platforms. This programme will provide you with practical SEM training. If you desire to learn the SEM then connect with digital raisers now.

  • Social Media Management

The majority of people’s time is spent on social media. Facebook has over 2.3 billion users, Instagram has over one billion, and WhatsApp has over 1.5 billion. Many more social media and internet sites, such as Tik Tok, Linkedin, and Twitter, are available. Digital Raisers will educate you on how to use social media to build any business and increase your impact. After finishing this module, you will understand how to use social media to attract a larger audience, how to appear in social media search results, and how to have your social media sites appear in search engines.

  • Search Engine Optimisation

SEO, or search engine optimization, is the process of optimising your website according to search engine standards so that it may rank better on search engines such as Google, Yahoo, and Microsoft. It is critical since obtaining visitors to your website without SEO is costly and difficult. On-page and off-page SEO are the two forms of SEO. On-page SEO refers to the SEO you perform while building your site, and off-page SEO refer to the SEO you do thereafter. Digital Raisers offers the best Digital marketing training in Ludhiana and the entire state of Punjab. We cover a variety of subjects in SEO.

  • Analytics

No prior experience is necessary to enrol in Google-designed training and begin a new career in the rapidly expanding field of analytics. Data analysis is the method of gathering, transforming, and organising data in order to derive conclusions, make forecasts, and guide well-informed decision making. Learn in-demand skills for an entry-level career with the help of digital raisers course. Data analytics foundations acted as launching pads for Google workers’ careers, and you’ll learn from them. As the best Digital marketing course in Ludhiana, we understand the value of digital marketing in the current world.

The Google Analytics tool will teach you how to examine your website’s traffic and performance. You can see which page on your website is getting the most traffic with this tool. You’ll also be able to see how many people visit your site, as well as survey data like their city, nationality, gender, and even their internet service. Find out whether it can assist you in expanding your business. It’s crucial for your website since, without it, you’ll have no idea how many or what kind of visitors came to your site. The experience is analogous to establishing a business without being able to see or count the people that come in.

Digital Raiser’s Curriculum for a Digital Marketing

Want to be an expert in digital marketing? Then leave all your doubts aside and link with the best platform and learn everything you can about it. Our versatile digital marketing course in Ludhiana has 30 lessons. We truly cover everything from digital marketing to graphic design to web design to video editing. Working in a professional environment means you will have a lot to learn. Connect with us and we are sure that we will provide you with quality training that can easily help you move forward without any hindrance. 

1. Introduction of Digital Marketing

  • What is Digital Marketing?
  • What is marketing?
  • How many types of marketing?
  • Basics of Online Marketing
  • The difference between Internet Marketing vs Traditional Marketing
  • Search Engine Basics
  • Key points of internet marketing
  • Basic terms used in internet marketing
  • Effective platforms for promotions
  • Why are people moving to digital marketing?
  • How much business can you grab after using internet marketing techniques?
  • Structure of Online Marketing
  • Fundamentals of Google Algorithm
  • Process of Digital Marketing
  • Scope of Digital Marketing

2. Website Planning

  • Webpage and website
  • Basics of HTML
  • Other languages for website creation
  • Common tag
  • PHP Based Platform
  • What is a webpage?
  • Types of Website
  • Difference between Blog and Service Webpage
  • WordPress
  • Difference between themes and plugins
  • Posts vs pages
  • Category vs tags
  • General Customization
  • What is WordPress?
  • How to change the theme in WordPress?
  • How to use the plugin?

3. Domain Marketing

  • Narrow your focus.
  • Find names that offer real value.
  • Check domain availability
  • Evaluate the price
  • Get your domains front and center

4. Website Creation

  • How to install WordPress?
  • How to upload Demo content?
  • How to install premium plugins?
  • Difference between Free themes and premium themes
  • Create Posts and Pages

5. Content Writing

  • Brainstorming to Develop Content Ideas?
  • Powerful Keyword Research Tools
  • Observation of what you can write
  • Do’s and Don’ts of Content Writing
  • Rechecking and Editing

6. Keyword Research

  • What is Keyword Research?
  • Use of Keyword Research Tools
  • Short-tail Keywords vs Long-Tail Keywords
  • Selection of Best Keywords
  • How to find best selling keywords?

7. Adobe Photoshop

  • Default Settings, Workspaces
  • Opening and Creating New Documents
  • Layers, Blending
  • Tools
  • Selection Tools
  • Manipulation Tools- Basics
  • Manipulation Tools – In Action
  • Manipulation Tools – Final
  • Creation Tools – Basics
  • Creation Tools – Usage
  • Creation Tools – Advance Features
  • Creation Tools – Other stuff
  • Workspace Tools
  • Work Flow – Basics
  • Work Flow – Usage
  • Work Flow – Advance
  • Photo Correction

8. Search Engine Optimization

    • What is Seo?
    • What is a Search Engine?
    • How does the search engine work?
    • Objective of Seo
    • Types of SEO
    • What is the Onpage SEO?
    • Domain optimization
    • Meta tags Optimization
    • Content Optimization
    • Image Optimization
    • Latent Semantic Indexing
    • Robots.txt
    • Sitemap.xml
    • Website Loading
    • Schema
    • Use of Internal Link vs External link
    • Types of Linking
    • How to Create an Anchor Tag?
    • Difference between Inbound and Outbound linking
    • Ways of Linking
    • Techniques of Seo
    • Process of Backlinks
    • Off-Page Techniques
    • The Goal of Seo?
    • 3 Steps to Get to the Top of Google
    • Content Optimization
    • Effective ways of Backlinks
    • Types of Link Juices
    • Difference between the Domain Authority and Page Authority
    • Difference between Domain Rating and URL Rating
    • Majestic SEO
    • Ahrefs
    • Find out top authority content for backlinks
    • Backlink Building
    • Domain Authority vs Page Authority

9. Technical SEO

  • How to Build a Killer Content to Keyword Map
  • How to Optimize for Competitors Branded Keywords
  • The Rules of Link Building
  • Targeted Link Building in 2021
  • Attributes that influence a Link’s Value
  • How to Appear in Google’s Answer Boxes
  • Google Algorithm Updates
  • Ranking Factors
  • How to convert goals into reportable metrics
  • How to prove the ROI of SEO Campaigns
  • Generate SEO Report for your client

10. Black Hat SEO

  • Techniques of SEO
  • Black Hat SEO Strategies
  • White Hat SEO Strategies
  • Grey Hat SEO Strategies
  • Domain Authority vs Domain Rating
  • Page Authority vs URL Rating
  • How to Build Authority with Backlinks
  • How to Protect yourself your Black Hat SEO
  • How to convert goals into reportable metrics
  • How to prove the ROI of SEO Campaigns
  • Generate SEO Report for your client

11. E-Commerce SEO

  • What is E-commerce SEO?
  • Understanding of Best product keywords
  • How to index product in search engine?
  • Rank on Potential Keywords
  • Increase Quality Backlinks

12. Local SEO

  • What is Local SEO?
  • How to create Google my business?
  • How to increase reviews
  • How to optimize GMB?
  • Increase citation for GMB

13. Competitive Analysis

  • Choose the right metrics.
  • Choose the right marketing channels
  • Choose the right competitors.
  • Prove your marketing value with a competitive analysis report.

14. Google WebMaster

  • Use of Google Webmaster
  • What is Search Appearance in Google Webmaster tool?
  • What is Data Highlighter?
  • What is Rich snippets or Schema?
  • What are HTML Improvements?
  • What is AMP ( Accelerated Mobile Pages )?
  • How to use AMP in HTML pages?
  • Search Appearance
  • Structured Data
  • Sitelinks
  • What is Search Analytics?
  • What are Queries in Google Webmaster tools?
  • What is Crawl Stats vs Crawl Error?
  • How to remove pages from Google Search results?
  • How to index pages in search engine through Google Webmaster?
  • How to Check Robots.txt?
  • How to remove bad backlinks from your website?
  • Google Index – Index Status
  • Crawl – Fetch as Google and robots.txt

15. Google Analytics

  • Use of Google Analytics
  • How to attach Google Analytics with the website?
  • How to check visitors in real-time through Google Analytics?
  • Difference between Session vs Page view
  • How to Add Website in Google Analytics?
  • Demographics and Interests Report
  • Geo Report ( Language and Location )
  • How to check user behaviour from Google Analytics?
  • How to check the user browser from which he is coming to your website?
  • How to check users coming from Organic, Social or direct?
  • Adsense & In-Page Analytics
  • Multi-Channel Funnels

16. Creative Designing

  • How to Create Creatives for Social Media?
  • Decide the best size for social media
  • Text ratio in the image
  • Use Instant Creative Designing Tools

17. Social Media Optimization (SMO)

  • What is Social Media?
  • Social Media Uses
  • Social Media Platforms
  • Benefits of social media
  • How to target the right audience?
  • What is Social Media Optimization?
  • How to increase the reach of organic posts?
  • How to increase engagements?
  • Social media tools
  • How to add a large number of friends in a single click
  • How to grow your Instagram fast?
  • How to use Pinterest?

18. Facebook Marketing

  • What is Social Media Marketing?
  • How many types of ads can we run on Facebook?
  • How to use Facebook for lead generation?
  • Can we use Facebook for branding?
  • How to target the right audience?
  • How to increase the likes of the Facebook business page?
  • How to create Facebook Ads?
  • How to decide demographics?
  • Facebook Ads Automation
  • Run an ad on Instagram
  • How to grow your Instagram fast?
  • How to run an ad on Linkedin?
  • How to run an ad on twitter?
  • How to increase engagement of tweets?
  • How to generate leads through Facebook Marketing?
  • How to add conversion tracking pixel code?

19. LinkedIn Marketing

  • When to use Linkedin Marketing?
  • How to generate B2B Leads?
  • Create Linkedin Sponsored Ads
  • Selection of Best Ads in Linkedin

20. Twitter Marketing

  • What is Twitter Marketing?
  • How to create Twitter ads?
  • Increase followers with Twitter Ads
  • Increase website visitors through Twitter ads

21. Pinterest Marketing

  • What is Pinterest Marketing?
  • When to use Pinterest Marketing?
  • Country selection depends on Products
  • Key factors to use Pinterest Ads
  • Increase sales with Pinterest

22. Instagram Marketing

  • What is Instagram Marketing?
  • Use Instagram Marketing for influencing
  • How to create Instagram ads?
  • Generate leads through Instagram Marketing
  • Drive traffic to your website with Instagram Ads

23. Blog Out Reach

  • Understand the Need for Bloggers
  • Set Goals
  • Find Relevant Bloggers
  • Collaborate with Bloggers
  • Measure Results

24. Google Ads

  • What is Google Adwords
  • What is Bing Ads
  • What is Campaign?
  • What is Adgroups?
  • Difference between Ads and Keywords?
  • How many types of ads?
  • Difference between dynamic search ads and dynamic keyword insertion?
  • Keyword Match Types
  • Broad Match Types
  • Phrase Match Types
  • What is Pay Per Click?
  • How to create Search Ads?
  • How to select the right keywords for search Ads?
  • Exact Match Types
  • Broad Modified Match Types
  • Ad Extension
  • Bid Adjustment
  • How to control fraud click on your ad
  • Bid Simulator
  • Advanced location options
  • Keyword Match Types
  • How to use Negative Keywords?

25. Display Marketing

  • What is Display Marketing?
  • How to create Banner ads?
  • Selection of Affinity and In-Market Audience
  • Create Remarketing with Display Ads
  • How to lower CPC?

26. Video Marketing

  • What is Video Marketing?
  • Difference between Video Marketing Vs Video Optimization?
  • How to promote videos through Google Adwords?
  • How to Create in-stream Ads?
  • How to increase Video views?
  • What are CPV and CPM?
  • Video Marketing basic concepts
  • True View Ads vs Stream Ads
  • How to create Sequence Ads?
  • How to create Bumper Ads?

27. Email Marketing

  • What is Email Marketing?
  • How many types of Email Marketing?
  • How to use Aweber?
  • Can we use Mailchimp for Email Marketing?
  • How to collect data for Email Marketing?
  • How to extract customers data?
  • How to setup templates and Newsletter?
  • How to send bulk email with your own mail server?
  • Every post notifications on Email
  • Collects leads from Email
  • How to create a newsletter for Email Marketing?
  • How to analyze the Bounce rate and Open rate?
  • How to generate leads through Email Marketing?

28. Content Marketing

  • What is Content Marketing?
  • How many types of Content Marketing?
  • Difference between Informative and Potential Content?
  • Content Marketing Do’s and Dont’s
  • Content Planning
  • Final words on your Strategy
  • How to generate leads through potential content?
  • How to target potential customers through the right content?
  • Find the right keywords for content marketing
  • Effective content marketing strategy
  • Let’s talk about strategy for content marketing
  • Analyzing the keyword for content

29. YouTube Video Optimization

  • Video Optimization Basics
  • How to increase your views on youtube?
  • How to monetize your youtube video?
  • How to rank videos in 24hr in youtube?
  • YouTube Ranking Techniques
  • Annotations
  • Using YouTube Cards
  • How to get more subscribers in youtube
  • How to get more views with low subscribers?
  • Social media impact on youtube video ranking
  • Audience Retention
  • YouTube Analytics

30. Google Ad sense

  • What Is Google Adsense?
  • Difference between Google Adwords vs Google Analytics
  • How much minimum traffic do I need for Google Adsense approval?
  • Which sizes for Adsense is very effective?
  • How to create Google Adsense account
  • Different types of Ad unit
  • Plugin for AdSense integration
  • Adsense Reports Study
  • Difference between Google Adsense vs Affiliate Marketing?
  • What is CPC?
  • Easy steps for Google Adsense

31. Affiliate Marketing

  • What is Affiliate Marketing?
  • Minimum eligibility for Affiliate Marketing
  • How can we start earning from Affiliate Marketing?
  • How to differentiate between potential keyword vs Normal keyword?
  • Affiliate Landing Pages
  • How to get affiliate links?
  • How to find low competitive keywords with high potential for Affiliate Marketing?
  • How to apply for Commission Junction and Commission?
  • Differentiate between CPA and CPL?
  • Easy steps to earn from Affiliate Marketing
  • How to redirecting visitors to Affiliate page?
  • Affiliate Earning Models

32. Earn as a Freelancer

  • What is Freelancing?
  • How to get a project on Freelancer?
  • How to get the project on Upwork?
  • How to Create gigs on Fiverr?
  • How to generate sales on Fiverr?

33. Certifications

  • Google Ads Fundamental Certification
  • Google Ads Search Certification
  • Google Ads Display Certification
  • Google Ads Mobile Certification
  • Google Ads Video Certification
  • Digital Sales Certification
  • Google Analytics Certification
  • Facebook Blueprint Certification

Sign up for our #DigitalMarketing Courses and watch your future get stronger.

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Get Your Google Certification

Google certification is part of our digital marketing course in Ludhiana. After completing the course we prepare the students for Google Certification which has great value for freelancing projects.  Google certification exam is conducted online by Google at free of cost. Digital Raisers will help you prepare and pass the following exams:

  • AdWords Fundamentals
  • Search Advertising
  • Display Advertising
  • Video Advertising
  • Shopping Advertising
  • Google Analytics Individual Qualification (GAIQ)