Know this before You Plan to Spend on Digital Marketing in 2025

Ever since the customer shift towards online commerce and engagement has increased, the role of digital marketers became a necessity for businesses to thrive in the modern world. Digital marketers increase visibility, attract customers and drive growth for businesses. They achieve results based on their demands. For instance, if businesses opt for long term or short term marketing, they get digital marketing services accordingly. Blogs, articles, videos, podcasts, social, newsletters, loyalty programs, PPC campaigns, influencer marketing or partnerships are the primary strategies used by digital marketers for outreach. Businesses spend moderate to huge amounts on such services to get great results. So, if you are planning your budget on digital marketing for 2025, go through this post to learn what digital marketers have decided to spend.

Traditional Form of Advertising

Marketers are also planning to invest in traditional channels. With the increase in digital spending, the traditional form of advertising on television, newspaper comes with discounted rates. Those with a tight budget find this medium a good opportunity to highlight their brand. Another thing many marketers feel that it is better to spent on connected television as it offers better metrics, reporting. This medium also brings attention by the public.

SEO

Search Engine Optimisation (SEO)

As SEO is still bringing in results compared to AI that haven’t affected traffic by a large extent, more than 40% of amount, marketers are planning for their SEO budget. Some marketers want to invest the same amount as they did this year. While few percent of marketers are not at all investing because they experienced no good results and are pessimistic about the AI taking over SEO.

Social Media Optimisation (SMO)

Social media is a great way to communicate with users. Social platform is where the attention is, so marketers will increase their organic social budget by 20% as it helps people to learn about their brand, even though they experience no conversions. Some marketers plan to decrease their budget as the results are getting worse, no matter what they do. While some plan on spending the same amount on SMO.

Social Media Optimisation

Human Generated Content

Human Generated Content

Human-created content performs better than AI material. So, most marketers will increase their budget by over 60%. They are spending more money due to the influence human creators bring to the table. Some marketers plan on keeping the same budget, so that they could reuse the content for different campaigns, while very few marketers plan on decreasing the budget due to AI’s assistance.

AI Tools

More than 90% is what marketers are planning to invest on AI platforms like ChatGPT and SearchGPT. Considering that they are new channels of target, marketers feel that it is worth the investment. Some marketers plan on keeping the same budget as they have been using AI platforms, while few plan on decreasing the amount as they haven’t seen any positive results from AI tools.

AI Tools

Email Marketing

Email Marketing

20% increase for email marketing is what marketers are planning to spend as their customer list size is growing. While some plan to keep the same budget as it is benefit sales. The decrease on email marketing budget is by few marketers as they believe it saves money due to no results.

Paid Search

Marketers plan on increasing their Google ad spend by 50%, while some plan to do by 60% on Bing ad spend. Spending on advertisement works, so maintaining budget is very essential for paid search. Those who are not planning to spend on paid mediums are finding it hard to do so because of no profit and rising costs. Further, there are other advertising channels that marketers plan to spend their money.

Paid Search

X (formerly known as Twitter) offers affordable options for advertisers, so marketers are planning to increase their budget. Another reason for investment in X is that it is more politically involved than others.

Facebook is preferred by marketers to spend on as it gives results.

For Instagram, marketers feel that working with influencers on Instagram makes them part of the trend, so they will keep the investment momentum.

YouTube is an economic friendly option and has positive outcomes.

TikTok like Instagram also brings better rate of returns where you have to hire influencers.

Pinterest is good for some marketers, so they are planning to maintain their budget.

On Snapchat, marketers do not want to invest more, as they do not find much relevant sale base.

LinkedIn is not a very advertisement friendly place because of lack of returns for B2B companies who are the platform’s major users.

Remarketing

Remarketing

Marketers are planning to increase their remarketing budget by up to 90% because of the advertisement getting expensive. It is considered cheaper to have the ads run again in the same style. This method is a way to impress those users who take time to buy something.

Community Building

There are customers who interact face to face rather on phone or website. In these situations, many marketers plan on increasing their community spending by 80% because they think human connection is decreasing, so they need to remain in touch. Some marketers plan to decrease their community budget due to economic hardships. Also, it is hard to get good returns from this form of marketing.

Community Building

Conversion Rate Optimisation and User Experience

Conversion Rate Optimisation and User Experience

Marketers plan to spend over 50% on user experience as it impacts SEO rankings and enhances the return on investment over time. Some plan on decreasing their budget as they felt that they got the conversions, also they consider that new sales won’t come their way.

Digital Marketing in 2025 costs are difficult to keep up with because of price rise. Therefore, the only way to deal with it is to reduce the spending or put a pause on it. Depending on your needs and previous results, you will decide what’s best for you. On the plus side, if you are looking for an inexpensive way to reach and attract the market, then influencer marketing assists. Overall, marketers are optimistic about increasing and maintaining their digital marketing budget in 2025.

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Digital Raisers December 9, 2024 0 Comments

How does SEO work for your business growth in 2023?

Search Engine Optimization, or SEO, is an essential component of any online business strategy. In 2023, the importance of SEO for business growth continues to grow as more and more consumers rely on search engines to find information, products, and services. Understanding how SEO works and implementing effective strategies can help your business reach new heights in the online marketplace.

What is SEO?

SEO is the process of optimizing your website and content to rank higher in search engine results pages (SERPs). When someone types a query into a search engine like Google, the search engine uses a complex algorithm to determine the most relevant results to display. SEO involves making changes to your website and content to make it more appealing to search engines and improve your chances of ranking higher in those results.

How Does SEO Work?

SEO works by optimizing different elements of your website to make it more search engine friendly. This includes:

Keyword Research: SEO begins with identifying the keywords and phrases that your target audience is using to search for information related to your business. By understanding what your potential customers are searching for, you can create content that is optimized for those keywords and phrases.
On-Page Optimization: On-page optimization involves optimizing individual pages of your website to improve their relevance to specific keywords. This includes optimizing your titles, meta descriptions, header tags, and content to make it more appealing to search engines.
Off-Page Optimization: Off-page optimization involves building backlinks to your website from other high-quality websites. This signals to search engines that your website is trustworthy and relevant, which can improve your search engine rankings.
Technical Optimization: Technical optimization involves optimizing the technical elements of your website, such as site speed, mobile responsiveness, and structured data, to make it more appealing to search engines.

Why is SEO Important for Business Growth?

SEO is important for business growth for several reasons:

Increased Visibility: By ranking higher in search engine results pages, your website and content will be more visible to potential customers, increasing your brand visibility and reach.
Increased Traffic: By improving your search engine rankings, you will attract more traffic to your website, which can lead to increased sales and revenue.
Better User Experience: SEO involves optimizing your website and content for both search engines and users, resulting in a better user experience that can improve customer satisfaction and loyalty.
Competitive Advantage: By implementing effective SEO strategies, you can gain a competitive advantage over other businesses in your industry that are not optimizing for search engines.
Cost-Effective: Compared to other forms of marketing and advertising, SEO can be a cost-effective way to attract new customers and grow your business.

Tips for Effective SEO in 2023

To maximize the benefits of SEO for your business, consider implementing the following tips:

Focus on Quality Content: Creating high-quality, relevant, and engaging content is crucial for effective SEO. Make sure your content is optimized for your target keywords and provides value to your target audience.
Optimize for Voice Search: With the rise of voice assistants like Alexa and Google Home, optimizing your content for voice search is becoming increasingly important. Focus on using natural language and long-tail keywords to optimize for voice search queries.
Prioritize Mobile Optimization: With more and more people accessing the internet on their mobile devices, optimizing your website for mobile is essential for effective SEO. Make sure your website is mobile-friendly, loads quickly, and is easy to navigate on a small screen.
Build High-Quality Backlinks: Building high-quality backlinks from other authoritative websites can signal to search engines that your website is trustworthy and relevant. Focus on building relationships with other websites in your industry and creating high-quality content that other websites will want to link to.
Stay Up-to-Date with Algorithm Changes: Search engine algorithms are constantly evolving, and staying up-to-date with these changes can help you maintain your search engine rankings. Keep an eye on industry news and updates, and make adjustments to your SEO strategies as needed.
1. Utilize Local SEO: If your business serves a specific geographic location, utilizing local SEO strategies can help you attract local customers. This includes optimizing your website for local keywords, creating local business listings, and generating customer reviews.
2. Monitor Your Analytics: Monitoring your website analytics can help you track the success of your SEO strategies and make adjustments as needed. Use tools like Google Analytics to track your website traffic, user behavior, and other key metrics.
In conclusion, SEO is a critical component of any online business strategy in 2023. By optimizing your website and content for search engines, you can increase your visibility, attract more traffic, and grow your business. To maximize the benefits of SEO, focus on creating high-quality content, optimizing for voice search and mobile, building high-quality backlinks, staying up-to-date with algorithm changes, utilizing local SEO, and monitoring your analytics. By implementing these strategies, you can position your business for success in the highly competitive online marketplace.

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Digital Raisers March 1, 2023 3 Comments

What are the top 7 benefits of hiring an SEO Company?

Having a website and effectively advertising it may have a significant impact on total earnings, regardless of the size of your company. This is the primary reason why every business is embracing digital to better engage with their consumers. When it comes to improving the overall appearance and feel of your website then effective SEO is quite important. So what are you waiting for, scroll down and check out the top 7 benefits of hiring an SEO Company?

Without a doubt, you should check to see if your website meets all of the necessary standards to improve its overall rating and traffic. This is important for entrepreneurs and small company owners. The majority of clients use their cell phones to shop for a specific product or service. They frequently enter their present location and discover that they get quick and accurate results. Connect with the best SEO Experts in Jalandhar to achieve excellence in your business. They may help you enhance your rankings, generate more leads and consumers, and significantly reduce your marketing expenditures.

Let’s have a look at some of the most significant benefits of employing an SEO firm to help you with your website:

Enhance the overall appearance of your website.
Improve loading speed
Offer expertise Contribute your knowledge
Your Company’s Safety
Obtaining Your Goals
Time-saving
Better Efficiency

Enhance the overall appearance of your website.

SEO has become one of the most important needs for every website. Only established and well-known sectors previously required SEO services todaily rank their company’s website in search engine results pages. In the current situation, everyone from little companies to large corporations is frantically pursuing search engine optimization. As a result, SEO has become critical in gaining visibility and traffic to take their business worldwide online. Only a fantastic firm with exceptional SEO Services in Jalandhar can provide hassle-free SEO. They will increase your search exposure, increasing your chances of reaching potential consumers while lowering the amount of money you have to spend on marketing.

Improve loading speed

Without a doubt, the overall speed of your website is important for various reasons. It is observed that Google dislikes websites that load slowly. The user never revisits slow websites. It leaves a negative impact on your user engagement rate. One study disclosed that 40% of users abandon websites that take more than 3s to load. More than 80% of users never return. What can be more terrible for the ranking of a website? Google optimises any website for its popularity. You can imagine the ranks of unnoticeable websites.

Offer expertise Contribute your knowledge

The majority of SEO firms have a high level of experience. As a result, they are qualified to boost your website’s overall performance rate. They have perfected the art of deciphering the most effective approaches for your company. They’ve worked for companies in several industries and will apply what they’ve learned to improve and enhance the website.

Your Company’s Safety

If you don’t know what you’re doing, SEO may be dangerous, exposing you to search penalties, spam, and hackers. One of the main reasons for employing an SEO service is that they know what to look for to avoid any bad consequences and keep your website (and rankings) safe! For some businesses, hiring an SEO firm is a wonderful choice, but it’s vital to note that not all firms are made equal. If you decide to outsource to an agency, make sure you do your homework beforehand. Keep an eye out for firms that provide assurances or anything else that seems too good to be true.

Obtaining Your Goals

Setting goals can assist you in becoming a more successful business or brand owner. And, as previously said, the best way to increase your earnings is to set goals based on your analytics data. Working with us can help you make decisions that will help you create the greatest revenue and, as a consequence, achieve your goals. So, if you need help accomplishing your goals, get in touch with a Best Seo Company in Jalandhar right away, and check out the top 7 benefits of hiring an SEO Company?

Time-saving

You will be able to focus on other crucial parts of your organisation if you allow specialists to handle your projects. Instead of focusing on SEO, which you may not be familiar with, you may focus on your strengths and concentrate on increasing your business by using some effective tactics. When it comes to your digital marketing activities, even your staff will be stress-free.

Better Efficiency

Companies have a close-knit team that can create and implement your SEO plan at the same time. Companies have the people and tools to make seamless modifications with SEO gurus, website techs, and content writers on staff. Updates can be done considerably more swiftly and any necessary modifications may be done on the spot since they are continually working on your website.

Conclusion

There is no denying the fact that search engine optimization is critical for any organisation since it improves your online visibility as well as your search engine rating. With the appropriate SEO Experts in Jalandhar the Digital Raisers on your side, you can expect substantial results that will improve your online visibility.

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Digital Raisers June 24, 2021 0 Comments

BlogsWordPress Plugins

5+ Best SEO WordPress Plugins 2021 (Paid And Free)

WordPress Plugins are more efficient than anything l if you would like to enhance the visibility of your website, optimize the content, rank higher on Google in order to be in the spotlight. So, here on this blog, you’ll find a number of the simplest Best SEO WordPress Plugins 2021 which can help your website to realize and automate the above goals with ease. Explore the plugins below for WordPress SEO optimization to get more understanding in one go.

1. SEO Pack

There is an All one SEO pack exclusively developed for Search engine optimization for WordPress sites. This can be your choice if you want a plugin that is extremely user-friendly that even automates various time-consuming processes. It is even a great Plugin where you can get auto-generated meta tags, auto optimized titles for Google, website changes alert to search engines.

Pricing

Individual Plan:- This is a basic plan that may cost you about 130$ yearly, and it also gives you single-site access to the plugin.
Business Plan:- This is the most popular plan that comes with a yearly price of 236$, and here also you can get the liberty to get access for 10 sites to the plugin.
Agency Plan:- By spending 1118$, You can get unlimited access to the plugin.

Key Features

Easy integration for developers with advanced API
It keeps main posts redirected to attachment pages
Advanced tracking
The multilingual advantage with 57 different languages.
WooCommerce sites can also be beneficial
Google AMP is also available to accelerate mobile pages.
This pack gives you 100% compatibility with PHP 7

More Info On Seo WordPress Plugin

2. Premium SEO Pack – WordPress Plugin

Premium SEO Pack

This premium SEO optimization Pack is the Best SEO WordPress Plugins 2021 that not only gives you great features but also provides the greater SEO factors of your website and even optimizes the speed. This is an advanced plugin because it can add additional focus keywords, do SERP tracking, monitor with Google Analytics, and more through this plugin.

Pricing

The basic license can be yours at the price of $45 with even all the advanced features and services.
For the extended license of this plugin, You can pay $405.

Features

It allows you to get custom page titles, description, keywords for pages, posts, categories, and many more.
With this pack, You can even get to insert customized code in the header and footer section
You can optimize all the pages at once with this pack.
The slug section can be better with this pack.

3. Yoast WordPress SEO Plugin pack

Yoast WordPress SEO Plugin

The Yoast SEO plugin is even a free Best SEO WordPress Plugins 2021 that develops the process of SEO more efficiently. You can’t imagine the impact on your strategy to attract more visitors through Google or other search engines, and many more resources because the content errors would be highlighted with this pack.

Pricing

The single-site plan lands at $89.
The dual-site plan may cost you $169.
Tripple site license would land at $253.
For ten sites, You pay $756, and you are good to go.

Many Features that comes with it-

Explore the reading score for your page.
You get to get the focus keyword.
With this pack, You also get a Page preview option for Google.
Liberty to add different keywords to optimize the page.
It excludes duplicate content.

4. SEO Framework

SEO Framework

The best and most powerful WordPress SEO plugin named SEO Framework and even that helps you boost the search presence of your platform.

Pricing

The single-site plan lands at around $59 annually.
For 5 sites here you get the whole package at the price of 155$
The 10 sites plan to access this plugin for only 299$.

Features

This pack comes with a full-fledged API framework for advancements.
It even supports PHP 5.3 & higher versions.
Complete support for all website sites.
This pack supports Custom posts like WooCommerce & bbPress.
You can even integrate your pages on Twitter, Facebook, and other social sites
It even helps you prevent canonical errors
Automated changes notification to search engine

5. WP Meta SEO (JoomUnited)

WP Meta SEO

This pack includes the WP Meta SEO plugin, In this, You can even fully automate many SEO settings of a WordPress website along with the advanced tools for bulk text editing and picture information. Using the free SEO WordPress plugin, You can even make adjustments in the meta section of posts, pages, resize or add image info, and fix other SEO errors easily.

Pricing

For 6 month support, You have to pay 39$ for all the features, updates. It is the first plan.
The second plan costs you 49$ with all the features and facilities completely.

Features

With this plan, You can get the live SEO analysis to edit meta details in the content.
Explore all the SEO details in a stylish dashboard.
You can check broken links.
You can fix image errors in bulk.
Integrate google analytics to get useful insights.
Integrate social media with every page.

6. SEO Cleaner

SEO Cleaner

SEO Cleaner is a Best SEO WordPress Plugins 2021 that is an exclusive pack you can use to perform clean up for websites. Just a few clicks can automatically strip off WordPress clutter. It even helps you rank better, gets rid of duplicate content, and more.

Pricing

The basic plan of this WordPress plugin costs $20 to you for amazing features and services.
Advanced package cost 95$ for the full features and services of this plugin.

Features

It can remove redundant links & scripts
It can even boost your SEO for better ranking for the website
This pack helps to disable JSON API, and RSS feeds
You can get the source code of the site clean
Clean your head section.
Redirection page simplification

7. SEO Pack WordPress Plugin Free

The best SEO pack for developing a base for a website. It also boosts the SEO value of multiple pages on your website. This plugin even permits you to customize each page of the post preview bar at the top or directly from the admin panel.

Pricing

This pack is free for getting 10000 theme installations.

Features

Enables you to work even on Woocommerce and e-commerce plugins.
It includes post type comes with Noindex and Nofollow options
With this pack, You can get on posts, pages, custom post, archive pages, etc
explore all the modifications directly from the dashboard
Determine a title, description, multiple keywords for pages, posts, and more.

8. Smart SEO

Smart SEO

Smart SEO is a premium WordPress Search Engine Optimization plugin with which you can automate many methods with ease. With the help of this WordPress pack, You can improve the SEO score of the pages, posts, etc. You can even verify every detail related to content that will enhance the quality of the written text for more engagement.

Pricing

This is also free of a cost WordPress plugin that can easily be downloaded from the wordpress.org site.

Features

It even enables you to put multiplied focus keywords
With this pack, You can get SEO settings and other insights implied from different plugins.
You can even define custom titles, descriptions, keyword formats for pages & posts.
With this pack, You can even establish custom SEO rules and settings for your website.
It enables you to trace internal & external links on the pages
You can even verify focus keyword existence in the first paragraph with this pack.

Final Conclusion –

Digital Raisers hope you must have found the Best SEO WordPress Plugins for your website as this is a list which holds both free & paid plugins which are perfectly capable of improving the SEO score of your website.

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Digital Raisers January 3, 2021 13 Comments

The Future Tends and upgrades you must know about Digital Marketing.

Digital Marketing is all about getting your company’s sayings to your targeted audience directly. Companies put their soul and unlimited resources into Digital marketing 2020 to get the spotlight or even just to be in front of their customers when they need their services or product. But digital marketing till now seems to be only about the paid ads or about enhancing the website. That’s not even the case here. In the year 2020, We are getting upgrades for everything, and when it comes to marketing, then the sky is the limit. As a digital marketing company in Jalandhar, We know that brands need something beyond the regular services. Brands deserve to have their unique identity as much creative and user friendly that it can be.

Here are some upgrades and trends that you must know to grow your brand in the year Digital Marketing 2020.

More focused SEO– SEO (Search engine optimization) is the essential and most promising tool to promote but people treat it as a secondary and long-term tool. That’s not even the case now, If you want to grow and earn the audience then you have to look for more focused SEO strategies in 2020. As the best SEO company in Jalandhar, We experienced that when we do a well planned SEO campaign for a brand it show the results faster and more valuable. In the year 2020, The SEO is gaining more weightage in digital marketing campaigns because of its potential now. You can get your startup in a race with big brands if you have the right partner with you.

More focused SEO

Influencers Marketing- In the year 2020, We may see this as a trend shortly that influencer marketing would be the most used and most popular tool for marketing. Big brands like Netflix, Amazon, Flipkart, and many more are now focusing on influencers’ marketing as their primary source of digital marketing 2020. It is happening because they are seeing this potential and also we believe that influencers’ marketing costs less and hit the action on the table more efficiently.

Influencers Marketing

Video is the future– Forget the text marketing where you tell people to call you or contact you for product or services buying. Now no one wants to see these text messages. The future is already here. Video marketing. The great content with videos pays more engagement and engage wider reach in a shorter time. Vidoe promotions even cost less than other marketing tools because you can run them on any budget circle you want. And in video marketing, you have better analytics to explore within your targeted audience range.

Personalization in Email Marketing– Most of the brands think that eMail marketing is in extinction but no. Email marketing is the best when it comes to targeting the mass audience at a low cost. But there is a reason why people think that. That’s because Email marketing is getting more outdated because of its traditional spam promotional strategies. That’s where we are getting our new trend of making them more personalized. See there is a mass audience that checks their emails very seriously and more often then their social media, So if we want to target that sensible audience then you have to share the information with more facts and more benefits for them so that they can give your brand more attention. Brands like Netflix, Starbucks, and Amazon are doing the customized email marketing and they are doing it pretty well in helping in customer’s buying decisions through their customized promotions.

Social media marketing– Social media is not like promoting your product only or giving out external links to gain some traffic and a couple of leads. Social media for brands is more than that in 2020. Brands are now making it their different identity and value to have that drives a more powerful audience to know their brand’s value in their lives. With the help of social media, You can even create your valuable community to cater to. And social media costs nothing if you grow organically by going just relatable and sensible with your audience. And even paid promotions on social media are very affordable nowadays. So it is better to give them a shot. We would love to talk to you about your brand and with our experience, You can take your social media presence and brand’s content marketing to the next level.

Social Media Marketing

Digital marketings are getting viral 2020– We know the one thing any audience loves is the “Attention”. And promoting through messaging apps can be your next star strategies in digital marketing 2020 campaign because of that. When you directly get in touch with one on one customized message with your audience then you might have a chance to get a sale than to promote your product to mass. And by this, you also get more valuable leads than ever.

These were some upgrades and trends, That we think are a must to know about by entrepreneurs around the globe to see what it takes to get their digital marketing at the next level. As we provide digital marketing services in Jalandhar,We experienced that brand’s promotional strategies fail because they get afraid to use new strategies and they end up spending more on paid promotions and that’s even worth. We always work on toes for our client’s digital image and we at Digital Raisers always think out of the box to serve more than ads and SEO services to our clients. We always believe in working as a digital pillar for our clients and that’s the reason for our tremendous track record and nice retention rate. Your brand doesn’t need a nice digital marketing makeover but it needs a new agency.

We don’t have a virtual meeting today to discuss more the possibility of trying new trends with your brand and in its next campaign.

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Digital Raisers November 29, 2020 0 Comments

Benefits of Artificial Intelligence in Digital Marketing

Artificial intelligence is a tool that makes your online venture perfect and enhances your business’s performance by achieving incredible milestones. Artificial intelligence-based tools are something par perfection. These are the tools that can maximize your user experience by many times. Artificial intelligence tools like chatbot systems, virtual assistants, AI-based analytics, Ai based ad system. Ai based platform analyzer. As a digital marketing company in Jalandhar, We always keep upgrading ourselves with the best in kind tools to make our services more worthy. We know Artificial intelligence is the future of digital marketing and it can develop businesses if we collaborate it more with human intelligence.

Artificial intelligence in Digital Marketing

Artificial intelligence is useful in every category possible in the market. In digital marketing, Artificial intelligence is something that enhances every tool of promotions and marketing strategies. Ai primary helps in reaching out to the right audience at the right time because. The drivers of Artificial intelligence, The machine learning are perfect in predicting the behaviour of the buyer and also helps in making the purchase decision.

We listed some benefits of using AI that enhance the growth of your business in development-

Targeted reach- Isn’t that amazing that you reach the right buyer at the right time? I think this is the primary motive of digital marketing to be there when a customer needs your product or service. That’s exactly what AI does, It uses its machine learning to predict the right behaviour of buyers and help them reach the product or service they need. Ai is currently used by giants like google in google ads and Facebook in Facebook ads to give better conversion rates to the business owners.
Ai based content- Artificial intelligence does not have that power to create creative content we know, But AI does have the power to create content that increases user experience with its machine learning. Ai is enabled to do everything that increases your user’s experience on your platform. even if that demands content. This content can be the regular posting content or the technical introductory content that can help in maximizing user experience.
UX Advantage- The more time the users spend on your platform, The more the conversions will be. By going through hundreds and thousands of times of analyzing the user’s behaviour. Ai always let users first watch the content they wanted to see. so that they spend more time on your platform. As a Best digital marketing company in Jalandhar, We can tell you the more you increase your user’s experience on your online platforms then the more your audience will like your brand and make a sale.
Advanced ChatBot system- Chatbots are the ones who take care of your business and valuable clients while you are not around. But the AI-based chatbots are more than the normal chatbot systems. Because Ai-based chatbots are the ones who can ask right and predicted questions to the leads that come on your platform. They even have the ability to make the sale on the time by asking predictable and valuable questions. with advanced machine learning, They can talk like humans and the visitors sometimes can’t even tell the difference between them.

Prevent loss- Ai is proactive in managing your business and predicting things before they happen. Artificial intelligence also has the ability to track or stop the revenue loss in digital marketing strategies. They can predict the strategy’s results by studying targeted audience behaviour.
Real-time tracking- Artificial intelligence enables the feature of giving us detailed reports as well as it gives real-time results and tracking too. By which you can see how your customers are reacting and responding to your product in the ongoing digital marketing campaign.
Cost and time-efficient– Artificial intelligence not only saves us time by doing all the work of planning and analyzing at the backend but it also saves us money by making our digital marketing more targeted and effective and every penny spent on artificial intelligence always comes as more.
Dynamic marketing strategies– After dealing with humans and analyzing their behaviour. Artificial intelligence also learns to make some marketing strategies for the targeted audience and it includes dynamic pricing strategies, promotional strategies, Campaign strategies, and much more.

These were some of the benefits cum pros for use of artificial intelligence in the world of digital marketing that can help the business grow their businesses and also it helps internet users in maximizing their customer experience over online platforms. Why don’t you give us a try to help in your next advanced campaign with the balance of our team with professionals skills along with the use of Ai based tools?

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Digital Raisers October 20, 2020 0 Comments

Top 10 benefits of hiring an SEO Company – Digital Raisers

Search engine optimization (SEO) is something that decides who will be on top of the internet for a particular category or keywords. Seo is when you optimize your website according to new trends and consumer searches so that your website or platform will be on the first page of the search engine whenever a person looks for your type of product or service. SEO doesn’t only mean to optimize your pages and try to see ranks on the search engine for particular keywords, But SEO is now a full-fledged industry because it includes more than that. come and the first page of the search engine for the category is easy but regularly managing it to be there and growing every day is the part you should focus on.

As SEO experts in Jalandhar, We always believe that Search engine optimization is the best and biggest tool of marketing and to get valuable leads on the internet right now. We also know SEO is a time-consuming process to be on top but we know it is necessary and the most valuable tool as compared with Paid leads and ads. We also came up with some benefits of hiring the best SEO company for your online venture-

Be on top– SEO is the only tool that helps businesses reach on the first page of the search engine and every business is competing with each other to be on the top whenever customers try to find the product or service. By hiring a professional SEO company you can be out of stress from that competition your SEO company will take care of them all.
Valuable Website- SEO content makes the website more valuable and rich with content. and all this at the end of the day increases the user’s experience and brings more leads to your website and makes your online platform assets more valuable.
Experts- SEO companies not only work on getting you on the top but also develop your content on the overall internet and change your virtual presence by their valuable guidance and perfect content approach. If you hire an SEO expert company on your side they don’t just stay there and work on the SEO but also they will come up with some improvements in your overall content and business development.
More valuable Leads- Organic platforms like SEO never let businesses down by giving them valuable leads more than any platform on the internet. Seo leads take the team to come as compared to paid leads but they are more valuable in terms of conversions than any source on the internet without a question.
Decrease errors- SEO is a low-cost method to promote your business but it can be confusing and full of mistakes if you do it on my own. And mistakes in SEO always revolve around creating problems in page rankings. But if you hire an SEO service Jalandhar to manage your handles then you don’t need to worry about mistakes anymore. They are experts in what they do and they know how to get your business in front of your targeted audience in less time.
Analytics importance- If you have an online venture so you know how much value analytics adds in business and with the SEO company on your side they can help you analyze customer’s data more accurately and they can help you create your next campaign with more effectiveness.
Achieve faster- If you have an SEO company on your side then you must know that you are getting closer to your goals faster and even SEO helps in achieving conversion goals a lot faster than not even you get to get the need of starting paid ads on your product.
Grow Brand value- If you are going on a digital ride with an SEO company then let us tell you that they are able to promote your brand all over the world by getting it on front of your audience and if your brand gets more and more in touch with your audience then it also increase your brand presence and value.
Local SEO- If you are a business with a small audience or want to promote yourself in one particular area then you should hire an SEO company because handling local SEO is much more confusing and also SEO companies can drive your business’s Local SEO with the highest efficiency where you can get worth of every money spent on this.
Focus on other things- By hiring the Best SEO company in Jalandhar you can focus on other important things like an improvement in your product and services. It’s just you can work with relief with your product or service if an SEO company is taking care of all the marketing needs of yours.

Conclusion

SEO is a must and there is no other choice. Remember, For better visibility and increased traffic is not just advantages, rather, milestones that you must achieve. The complexity of the subject is difficult to deal with but with a specialist by your side, it can become a breeze. If you are currently looking for a Seo Services in Jalandhar, feel free to contact us. Digital Raisers is a Digital Marketing company that offers a wide variety of services including website development, Social Media Marketing and SEO to help clients meet their business needs.

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Digital Raisers September 9, 2020 1 Comment

Top Reasons Why your Business Needs Digital Marketing

If we talk about digital marketing its none other than the advertising or promoting your brand via digitalization. There are many aspects of digital marketing but each one of them is having the whole soul focus on promoting your brand digitally. Whether it is email marketing, social media marketing, paid advertisements, search engine optimization. So, why should you use digital marketing instead of traditional marketing? As a Digital marketing company in Jalandhar, we can tell you hundreds of reasons to use digital marketing. Digital marketing is good in each term in comparison with traditional marketing. Digital marketing is cost-efficient as traditional marketing costs much higher. And most important digital marketing is well planned and predictable and traditional marketing can’t be fully predictable because we target the mass audiences in traditional marketing.

We promote our business to get more traffic, audience or customers. And if you are using digital marketing it will be so much easy and productive for you. As you can decide what type of audience you want to reach like by age, gender, location, interests. You can control everything. And you can monitor and analyze your audience and brand. You can interact with your customers effectively. Not like traditional marketing where you have to do marketing with the mass audience with a lack of planning. And being of a Digital Marketing Agency in Jalandhar Digital Raisers have seen the kind of growth businesses are having when they use digital marketing to promote their businesses.

Here are some reasons as to why you need digital marketing strategies in your business:

1. Digital Marketing is way cheaper than traditional marketing

traditional marketing

2. Digital Marketing keeps you ahead in the market competition

Dm Competition

3. Digital Marketing helps you to optimize the customer experience.

customer-experience

4. It maximizes your brand outreach

Out Reach of Digital Marketing

5. It provides popularity and ranking to online business

Digital marketing is having many tools that provide many detailed reports which will help your business to understand buying patterns, consumer behaviour and much more. Even the most popular tool which is search engine optimization can help your business grow faster because it will rank you higher in search results and we don’t have to tell you the thing that everyone nowadays searches for product or services on the internet and with SEO your business will be on top and ready to serve for consumers.

Well, digital marketing not only drives quality traffic to your business but it also gives value to your business because we are not living in a stone age we are living in a digital storm age. And people are very keen to know about everything online. They buy things only after watching their reviews online. Digital marketing is something which will create a brand value in customers mind and even it gives your business right direction and you need to do digital marketing because if you will not do someone from your competitor will use and they will beat you for sure.

Digital marketing today is being adapted by many but it’s not a necessity but very soon it will be a necessity to have. And if you will not start from early then your business will be last in the race. Well as a digital marketing company in Jalandhar, Digital Raisers can recommend you to try services of digital marketing and see how your brand performs with excellent tools by digital marketing.

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Digital Raisers August 8, 2020 0 Comments

What is Guerrilla Marketing? 40+ Tactics to boost your Brand & Company

WHAT IS GUERRILLA MARKETING?

The concept of Guerrilla marketing came into existence in 1980 by writer Conrad Jay Levinson. The name is very similar to the ancient war technique but has nothing to do with the same, whereas the technique works on the element of surprise.

This marketing technique sets out to create very unconventional campaigns and strategies that catch people’s attention unexpectedly during their day to day routines. After all its creative approach only that help to make this marketing budget-friendly. We have to invite people to participate and not to disturb them.

Marketers really enjoy about Guerrilla marketing is its fairly low-cost nature. The real investment in this marketing is a creative and intellectual one and its implementation. Basically, it’s an investment of time and not the money.

We at Digital Raisers use to work on the same principle being a Digital Marketing agency in Jalandhar. Digital raisers are the first one in Jalandhar to use and implement this technique of marketing. We are using four types of Guerrilla Marketing Techniques as mentioned below.

Event Ambush Guerrilla Marketings

In this concept, we are leveraging the audience of the ongoing event like a concert or a sporting game to promote a product or service in a noticeable way and that too without the knowledge of event sponsors because it should be a surprise for everyone.

Outdoor Marketing

This concept mainly adds something to preexisting urban environments, like putting something removable on a statue or putting temporary artwork on sidewalks and streets which can attract public attention immediately.

Indoor Marketing

This is similar to Outdoor marketing only, only it takes place in indoor locations like railway stations, shops and university campus.

Experimental Guerrilla Marketing

Experimental Guerrilla Marketing includes all the above marketing techniques but required to be executed in such a way that the public should interact with the brand.

40+ Creative Guerrilla Marketing Tactics to Boost your Brand, Company, or Cause

1.Buckle Up!

BuckleUp

2. Amnesty International

Amnesty-International

3. Boardwalk Empire

Boardwalk-Empire

4. Casino Airport

Casino-Airport

5.Colgate

Colgate

6.Coop’s Paint

Coop’s-Paint

7.Copenhagen Zoo

Copenhagen-Zoo

8.Dental Implant Insurance

Dental-Implant-Insurance

9. Duracell Batteries

Duracell-Batteries

10. FedEx

FedEx

11. Folgers Coffee

Folgers-Coffee

12. Game of Thrones

Game-of-Thrones

13. Gold's Gym

Golds-Gym

14. Hot Wheels

Hot-Wheels

15. Hot Wheels

Hotwheels

16. House Insurance

House-Insurance

17. Hung

Hung

18. Kill Bill

Kill-Bill

19. King Kong

King-Kong

20. Kit Kat

Kit-Kat

21. Landmine awareness

Landmine-awareness

22. Lipton Tea

Lipton-Tea

23. Maker’s Mark

Maker’s-Mark

24. MC Donalds Fries

mcdonalds-fries

25. McHumor…

McHumor

26. Mirror, Mirror on the Wall…

Mirror-Mirror-on-the-Wall

27. Mondo Pasta

Mondo-Pasta

28. Mr Clean

Mr-Clean

29. National Geographic

National-Geographic

30. Nikon Cameras

Nikon-cameras

31. Nivea

Nivea

32. Peugeot 308

Peugeot

33. Pond’s Pore Cleaning Cream

Pond’s

34. Shumesko

Shumesko

35. Simpsons The Movie

Simpsons

36. Sopranos

Sopranos

37. Spiderman 2

Spiderman-2

38. Superglue

Superglue

39. Superman

Superman

40. The North Face

The-North-Face

44. Volkswagen

Volkswagen

43. Unicef

Unicef

42. Tyskie Beer

41. Think Green!

Think-Green

45. Weight Watchers

Weight-Watchers

I am

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Digital Raisers July 5, 2020 5 Comments

How to Use Google Keyword Planner for free in 2020?

How to Use Google Keyword Planner for free in 2020?

Today on Digital Raisers – We will tell you how to use Google Keyword Planner for free without creating an ad and how you can avoid payment information on Google Ads Account.

Nowadays before initiating any content strategy or digital strategy campaign we do a deep research of keywords with the help of one of Google Keyword Planner.

We use Google Keyword Planner for our client’s SEO Services in Jalandhar and digital research before initiating any Campaigns. In today’s digital generation, everyone is aware of Google Keyword Planner’s importance.

For every digital marketer, Google Keyword Planner Tool plays a major role. Digital Marketer Experts use this Keyword Planner tool for generating keywords data for their Campaign.

Below we have explained how to set up Google Keyword Planner for free.

What is Google Keyword Planner Tool?
What are the benefits of Google Keyword Research Planner tool?
What is Google Keyword Planner Tool used for?
How to use Google Keyword Planner for free without creating an ad?
Digital Raisers – Conclusion

What is Google Keyword Planner Tool?

Google Keyword Planner is a free keyword Research tool of Google, where a Digital Marketer can do keyword research by selecting various categories like language, location and etc, for their SEO and Paid Campaign. Google keyword Planner Tools also has filter option to include or exclude keyword for their keyword research process.

This tool provides a valuable insight for generating a highly targeted search volume keywords based upon competition, cost per click and well-informed keyword analysis for your content strategy.

What are the benefits of Google Keyword Planner tool?

Google Keyword Planner tool, it has uncountable benefits for every digital Marketers. Some of the key advantages of the Google Keywords Planner Tools are listed below:

This tool is simple and easy to use for keyword research.
It provides genuine keyword search results.
It is a free keyword research tool.
This Tool is Used to discover new keywords for digital campaign.
It is a google product for getting an insight of the google keyword search.
Google keyword tool has the option to include or exclude brand names in search results.
This tool has a unique keyword idea interface category with average monthly search, competition, low and high page bid.
Easy to estimate your target audience by plan overview option.
It has a free option to download keywords ideas.
This Tool Can refine their keyword research with respect to location, language, and date.

What is Google Keyword Planner Tool used for?

Google Keyword Planner tool is used for keyword research, it helps you to find the most organic search terms, it also defines an actual audience who use such terms to finds their query on the Google Search Engines.

How to use Google Keyword Planner for free without creating an ad?

Follow these step by step to access Google Keyword Planner without creating an ad. This process will lead you to create a free google keyword planner account.

Step 1: Go to Google.com

Google

Step 2: Type Google Keyword Planner Tool.

Step 2

Step 3: Click the first result of Google Keyword Planner Tool

Google Search Keyword Planner

Step 4: You will find this interface, Now Click on Got to Keyword Planner

Step 3

Step 5: To Continue you have to login to your Gmail Account, then click next

Google Sign in

Step 6: After this you will find this page, then at bottom click switch to Expert Mode.

Step 6

Step 7: Then click on Create an account without a campaign

Step 7

Step 8: Confirm your business location, and then click on Submit

Step 8

Step 9: That’s it you have created a free Ads Account, Now Click on Explore your Account

Step 9

Step 10: Find the Tool setting at the top right hand side, Click on it.

Step 10

Step 11: You will find a drop –down from Tools & Setting, under planning you have to find keyword planner, Click on Keyword Planner

Step 11

Step 12: Congratulation you have successfully created a free Google Keyword Planner Account.

Discover New Keywords

Digital Raisers – Conclusion

We hope you will like the blog. Feel free to give us your suggestion by commenting below. Digital Raisers would also appreciate other ideas as well to use Google Keyword Planner for free without creating an ad and how you can avoid payment information on Google Ads Account.

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Digital Raisers April 12, 2020 3 Comments