What is Guerrilla Marketing? 40+ Tactics to boost your Brand & Company
WHAT IS GUERRILLA MARKETING?
The concept of Guerrilla marketing came into existence in 1980 by writer Conrad Jay Levinson. The name is very similar to the ancient war technique but has nothing to do with the same, whereas the technique works on the element of surprise.
This marketing technique sets out to create very unconventional campaigns and strategies that catch people’s attention unexpectedly during their day to day routines. After all its creative approach only that help to make this marketing budget-friendly. We have to invite people to participate and not to disturb them.
Marketers really enjoy about Guerrilla marketing is its fairly low-cost nature. The real investment in this marketing is a creative and intellectual one and its implementation. Basically, it’s an investment of time and not the money.
We at Digital Raisers use to work on the same principle being a Digital Marketing agency in Jalandhar. Digital raisers are the first one in Jalandhar to use and implement this technique of marketing. We are using four types of Guerrilla Marketing Techniques as mentioned below.
Event Ambush Guerrilla Marketings
In this concept, we are leveraging the audience of the ongoing event like a concert or a sporting game to promote a product or service in a noticeable way and that too without the knowledge of event sponsors because it should be a surprise for everyone.
Outdoor Marketing
This concept mainly adds something to preexisting urban environments, like putting something removable on a statue or putting temporary artwork on sidewalks and streets which can attract public attention immediately.
Indoor Marketing
This is similar to Outdoor marketing only, only it takes place in indoor locations like railway stations, shops and university campus.
Experimental Guerrilla Marketing
Experimental Guerrilla Marketing includes all the above marketing techniques but required to be executed in such a way that the public should interact with the brand.
40+ Creative Guerrilla Marketing Tactics to Boost your Brand, Company, or Cause
1.Buckle Up!
2. Amnesty International
3. Boardwalk Empire
4. Casino Airport
5.Colgate
6.Coop’s Paint
7.Copenhagen Zoo
8.Dental Implant Insurance
9. Duracell Batteries
10. FedEx
11. Folgers Coffee
12. Game of Thrones
13. Gold's Gym
14. Hot Wheels
15. Hot Wheels
16. House Insurance
17. Hung
18. Kill Bill
19. King Kong
20. Kit Kat
21. Landmine awareness
22. Lipton Tea
23. Maker’s Mark
24. MC Donalds Fries
25. McHumor…
26. Mirror, Mirror on the Wall…
27. Mondo Pasta
28. Mr Clean
29. National Geographic
30. Nikon Cameras
31. Nivea
32. Peugeot 308
33. Pond’s Pore Cleaning Cream
34. Shumesko
35. Simpsons The Movie
36. Sopranos
37. Spiderman 2
38. Superglue
39. Superman
40. The North Face
44. Volkswagen
43. Unicef
42. Tyskie Beer
41. Think Green!
45. Weight Watchers
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