WHAT IS GUERRILLA MARKETING?

The concept of Guerrilla marketing came into existence in 1980 by writer Conrad Jay Levinson. The name is very similar to the ancient war technique but has nothing to do with the same, whereas the technique works on the element of surprise.

This marketing technique sets out to create very unconventional campaigns and strategies that catch people’s attention unexpectedly during their day to day routines. After all its creative approach only that help to make this marketing budget-friendly. We have to invite people to participate and not to disturb them.

Marketers really enjoy about Guerrilla marketing is its fairly low-cost nature. The real investment in this marketing is a creative and intellectual one and its implementation. Basically, it’s an investment of time and not the money.

We at Digital Raisers use to work on the same principle being a Digital Marketing agency in Jalandhar. Digital raisers are the first one in Jalandhar to use and implement this technique of marketing. We are using four types of Guerrilla Marketing Techniques as mentioned below.

This concept mainly adds something to preexisting urban environments, like putting something removable on a statue or putting temporary artwork on sidewalks and streets which can attract public attention immediately.

This is similar to Outdoor marketing only, only it takes place in indoor locations like railway stations, shops and university campus.

Experimental Guerrilla Marketing includes all the above marketing techniques but required to be executed in such a way that the public should interact with the brand.